Noise Books

I had the pleasure of hearing Sam speak at a recent convention, where she excerpted this marvelous collection of IMMEDIATELY ACTIONABLE tools and techniques for producing breakthrough creative ideas on demand. I bought the book and now it never leaves my desk. Never again struggle for brilliant branding ideas, terrific taglines or compelling copy...use Sam's simple techniques to make yourself, your writing, your product or your brand unforgettable to your audience.

Sam Rocks!

I saw Sam speak at Mark Victor Hansen's Mega Speaking Event and I can tell you, she knows how to captivate an audience. Sam has a genuine style that comes across as sincere, professional, and experienced.

If you've never seen her speak, you're missing out. Sam delivers on content, humor, and info that each of us wants. She helps people re-evaluate their thinking in order to connect in a personal way with your audience by re-creating statements for personal branding.

Sam will teach you how to be creative in away that's practical. Pop is not about hype, it's about bringing your message to your people in a way that is unique and powerful at the same time.

I found that POP is for anyone who wants an edge over the competition because it's not about cheesy tactics to woo people, it's more about reaching people with the essence of who you are and transforming it in a punchy way in order to attract people to what you are selling/marketing.

I recommend it because it's valuable for people wanting to cut to the chase and grab the gems.

Need something different, something special to kick your business into overdrive? You'll find it in POP. When Sam Horn says you can stand out in any crowd, believe her! Rather than just talking about it, Sam Horn shows you how to make your own business "pop."

Like a cookbook, POP is filled with recipes to inspire your imagination with fresh ideas and fun exercises. Start anywhere. Keep going until you arrive at your own unique inspiration.

Way out of the ordinary . . . step out of the mundane and become extraordinary! Innovate with Sam Horn! This book can help you get there.

Five Stars and then some!

This is an amazing book! Sam shares with her readers new ways to grab our audience's interest and attention. She really does know how to help people get noticed in a crowd. This book has shown me how to positively inspire others to read my book, LifeChimes: A Collection of Simple TruthsLifeChimes: A Collection of Simple Truths, when they are looking for simple ways to stop zapping their energy. Because of Sam Horn's book, my work as an author and a motivational speaker has been made so much easier. Thanks Sam!

An awesome book for jazzing up your writing and speaking. Sam Horn crams so many ideas for creating buzz and imprinting your message and brand in the minds of listeners and readers that I found myself making checklists as I ran through the draft of my last book trying to find places I could use her principles and ideas. It's not all about marketing either. She has great ideas on the use of stories and quotes in your writing, how to create memorable content using lists and alliteration, and plenty of other techniques to make your writing come alive.

It's easy and fun to read as Sam is very clearly one of her own best students. Her writing is tight and wonderfully informative with no filler. The ideas are things nearly anyone that has to communicate (verbally or in writing) can use right away.

I felt a little bit self conscious rating this 5 stars: every other reviewer thus far has given it 5 stars as well. But 5 stars it is! I'd say that's a pretty clear message about the strength of the material.

It's the best marketing lesson you can buy for $15.

Imagine swimming in a deep cup of dark brown coffee. The smell of the thick liquid tantalizing to the olfactics, the taste rich and bitter all at once to the buds on the tongue, the visual of the slopping liquid so mixed with light creams and dirty mochas that it creates such an immense combinations of feelings deep in the mind. The emotions and feelings brought about from this book, are felt just as the feeling of, perhaps, swimming in coffee.
It's hot and sticky, steaming and burning, deep and dark, troubled and comforting, rich and bitter, light and dirty, staining to the mind and scalding to the senses. You're reaching for the edge of the cup (the pages) every second that passes, only to fumble back into the darkness so comforting and mind-numbing. This book will wrap you in it's liquid so drenching and overwhelming, you will beg for more.

'Coma Therapy' is both hopeful and cynical; witty and serious; and brings all the boyish charm in the world with every brightly delivered line. With each story, Victorino pulls you into his past and makes you taste every detail as if the memory was yours. The entire book leaves no room for disappointment, and keeps you entertained until the very last word. From simplest of experiences to the most epic of events, whether it be about turtles in a pond or an unforgettable friendship with a drug addict plumber, 'Coma Therapy' flashes you a devilish grin and practically dares you to read on. And if you have any sense in your head, you will.

Victorino takes on the world in this book. With stories about sex, lies, death, drugs, love, friendship, and religion, it covers the spectrum of all human emotions and thoughts. I smiled, held my breath, laughed and was nearly brought to tears (not an easy feat, mind you). Currently on my fourth or fifth time through I still do all of those things. The descriptive nature of his writing, and the journalistic diary type content will keep you reading it over and over. BUY THIS BOOK.

Coma Therapy is a window revealing the true inside of an amazing author who hides nothing. The incredible sense of bare emotion and honesty written on each page hooks a reader deep into their heart, leaving no chance of release. Eric Victorino is an amazing artist and inspiration; Coma Therapy is my evidence.

Eric Victorino is one of my favorite vocalist/lyricist and this is his first stab at a book of thoughts, stories, poems, and ideas.

"Come Therapy" is easily relateable and most of the stories are short, concise and void of any babble.

Eric rants about many things including apathy, the truth about being on the road, our need for true and sincere feelings and relationships, meeting the "devil" and how their are "monsters everywhere."

He helps you see the beauty in the little things in life.

You can feel every word and after reading this you will definitely not feel lethargic, unconscious and unable to feel as if you were in a coma. You will be alert, appreciative, and ready to arise to the occasion that is life.

Simply put "Coma Therapy" is a journal of thoughts and stories about life and all its' splendor and sadness but it never dwells on the sadness. Come Therapy appreciates the sad, happy, dirty, seedy, and beauty that is our life.

5 out of 5 and everyone should buy this and then check out his new book coming out very soon.

- Patrick

Masterfully crafted novel. Expressive, satirical, explores postmodernity. Dark, confused story that's both enlightening and depressing.

De Lillo's White Noise is a modern classic. What I especially like about this edition (Viking Critical Library) is the extra material: articles and critical essays on the novel. Reading it was like taking a small course in cultural studies, or something... recommended!

The text is great. Some of the essays are questionable but this may be helpful when teaching how to write a critical essay.

This book provides a critical look at the world of postmodern culture. It gives perspective which is not easy to find and also provides a critique in non-academic language, a helpful addition to any library.

I've sometimes asked myself why I don't get a library card and save the money I spend buying books. This book answered that question, because the reviews and essays featured in this edition provided such insight and enlightenment that I was inspired to return to the novel again and again for a more penetrating read.

The novel itself is beautifully, brilliantly written; DeLillo is a master ironist. Though I thoroughly enjoyed the novel the first time, I highly recommend revisiting it after reading the critical essays (which were so informative that they were quite enjoyable reads themselves).

If you're going to read White Noise outside of a college class, this is the edition you should get.

USEFUL FOR AN INEXPERIENCED INVESTOR. PRIMARY POINT IS TO FOCUS ON THE LONG TERM AND DO NOT RESPOND TO DAY TO DAY EVENTS COVERED IN THE MEDIA. SOME USEFUL INFORMATION ON WHICH STOCKS TO BUY AND WHEN. GOOD BUYS ARE FREQUENTLY NOT THE "BEST" STOCKS BUT RATHER THE ONES GETTTING THE LEAST ATTENTION FROM ANALYSTS AND THE MEDIA.

Another great book from Bernstein. This one is more accessible than Style Investing and has some great financial planning tips/exercises. After the last 2 years in the markets many investors should reasses their tolerance and goals and Bernstein gives a nice framework to do that within.

This is an outstanding book---the best I've read in 3 years. I particularly like the discussion of risk--how the general perception of risk differs form the investors point of view. And how the investor's perception of risk can be misinterpreted by the broker or financial consultant. A great discussion of value verses growth stocks and which do better under which circumstances. I learned alot by reading this book.

This is the best book I've read in several years. It is thought provoking and backed up by data to show which stocks do well and poorly over time. Alot of the information is counter-intuitive--i.e. shows how your gut instinct is often incorrect. I particularly like the book's discussion of risk, and how the conventional view of risk differs considerably for the average investors view of risk. I plan to reread this book soon.

This readable book explains very important concepts (risk/reward, asset allocation etc.) very well. Serious long-term investors would be well advised to navigate the noise (I would suggest shutting off CNBC as a start), read Richard's book, and then create a diversified portfolio that is expected to help them fund their long-term liabilities (education, retirement etc.) while matching their true risk tolerance.

Justin Locke writes about experiences most professional musicians have had with such glee that I am sad that I almost finished with it. It is amazing how he takes many simple situations and gives us his hilarious take on what is really happening. This book will be given to many of my musician friends as there is nothing like it.

Real Men Don't Rehearse is laugh out loud funny. You don't need to be knowledgeable about music to feel like you are rightfully back stage with the best orchestra and musicians in the world. RMDR is an experience not to miss!

Justin Locke, who played eighteen years with the Boston Pops and other orchestras, has penned this collection of anecdotes and reminiscences from his days as a professional musician. His claim is that double bass players, of which he was one, have a unique perspective, because no one chooses to play the bass when they start--the decision tends to be made for them. While he is probably luckier than many musicians (he didn't have to audition to get into the Boston Pops, for example), by and large his observations on musical and career matters ring true, especially about practice and taking auditions for major orchestras. His funny stories didn't evoke a lot of outright guffaws from this reader but plenty of chuckles. There is some name-dropping but it's kept to a minimum, and the gentlemanly Locke mostly resists the easy temptation of conductor-bashing. Overall, his tales contain many moments to which musicians who are not superstars but nevertheless plugging away at their careers can relate. I can think of a lot of people to whom I'd recommend this volume.

Well, I got "Real Men Don't Rehearse" yesterday afternoon and it was finished by bedtime. It was GREAT! I couldn't put it down as I related to so many of the experiences Justin wrote about (I'm a freelance oboist). I was in tears reading about the charter plane emergency procedures. "BUCK-LE, BUCK-LE......OOOOOOOH" HAHAHAHAHA Now, I have never had the pleasure of touring with a group (I'm in South FL and there just aren't many touring groups, if any, from this area). The closest I have come to "touring" so far is a high school band trip (MANY years ago) to D.C., and the airplane ride Justin described sounded like what the clowns in band would pull. They never grow up, do they?

Thanks for a great book. It was a nice way to unwind last night.

I loved this book! I myself am a musician and bought this for one of my musician friends for Christmas. I started flipping through the book and knew I had to get a copy for myself. Lots of fun stories that both musicians and non-musicians would enjoy. Gives you an "insider's look" at the world of professional musicians. The chapters are short enough that you can read one or two before bed. (Although I just wanted to keep reading!)

I read so many books, that I often read and forget them a week later. Not this book. Static has stayed in my mind. Many of the concepts Dr. Martoia shares in this book can change the way you see the people around you, and the language you use to talk to them about important things in life. I keep hunting down my copy to remember points. To me, that has to be the mark of a book that impacts my world.

Are you interested in learning how to share Christ with others in a way that doesn't come across as arrogant or demeaning? Do you really understand how words like "gospel," "born again," "saved," etc. come across to someone who doesn't follow Jesus Christ? Words like these have become part of our Christian heritage, but when we use them with people they doesn't always communicate what we're trying to communicate!

As a Worship Pastor, I found this book to be both incredibly timely and incredibly pertinent to the state of Christianity today. Dr. Martioa weaves a narrative from his own experiences to illustrate the foundational principles of learning how to communicate our faith in Christ clearly, without the "baggage" associated with some of the standard "Christian terminology." It's a smooth, easy read that really challenges those who claim Christ to learn about how we represent Him when we talk to others. The words and phrases we typcially use, which make perfect sense to us, does not send the message think we're sending when we use them. To be effective in sharing our faith, we've got to learn to communicate in a language and vocabulary that makes sense to the people who are receiving it. "Static" will start that process in your life!!

If you are tired of reading something that promises to be fresh, but just is not, then STATIC is your next book. It truly is a fresh twist on the words and stories that Christians use. It takes what we have thought the text to mean and helps us find the truth without reading more into the text than that is there. Static will cause you to re-think how you view sharing your faith. It will help you find answers instead of just raising questions that leave you paralyized. Static helps us see that the Churchs need for relevance is not just "being culturally connected" it is about taking the language of the scriptures and connecting them to the human story. Ron Martoia has written a piece that every Christ follower needs to take a good hard look at. Great Job Dr. Ron Martioa.

In true Martoia fashion, Ron takes things that we think we know and articulates them in ways that make them new, exciting and inspiring again. This is a critical read for anyone who is serious about experiencing the 'real message of Jesus' and (more importantly) actually living it out.

This book made me think...and then think some more. You need to read this book!

We received Don't Wake the Baby when my daughter was 2 and we immediately bought Wake Up Sleeping Beauty as well. My daughter still loves these books -- she is now 5 -- and my now 2 year old daughter asks to read them over and over again. The books are so charming, that my husband and I don't mind!

This is a book with tabs on each page which causes the characters to move and accompanying sounds to occur. The storylines are funny, the movements are imaginative, and the sounds are terrific. The only problem is that it's easy for little fingers to tear the tabs and pages with their enthusiasm or, in our case, sheer repetition, even though the pages are heavy stock.

My daughters loved this book and we read it until the batteries wore out. It's really cute and unusual with great sound effects.

My 18 month old daughter received this as a Christmas gift from her Grandparents and absolutely loves reading it with Dad and Mom or on her own. She loves to pull the tabs and surprisingly enough after several months of abuse, it still works. I'm purchasing another copy so her brother has a chance to read this great book!

This book is great! I first got one for my daughter when she was about 2 (and a real Daddy's girl!). She loved it so much she'd go to sleep with it! The pull-tabs are pretty easy to move, even for her, but most of the time I have to do it for her and help her resist the temptation of tearing away at the parts that stand out. Well, having been somewhat unsuccessful in doing that, we now have to get a second copy for her little brother! But not until after we wore out the battary in the book first!

My baby boy Emre, loved this book since he was 12 months old. Now he is 16 months old and he is still crazy about it. When I take this book out, he gets involved in it for at least half an hour. Nothing else can do that. He imitates the sounds and loves to pull the tabs. Of course the figures got pretty damaged with such pulling and tearing but still it works. And the book is quite good in making the mother role an independent one, and making the father the care taker at home, at least for one night.
I deinitely recommend it.

This book was a favorite of my two daughters, and now my 18 month old son loves it as well. The rhythm of the text, and the realistic illustrations, are very appealing to toddlers. Although my son can't say the words yet, he tries to "sing" along. This is one of those books that a child will consistently bring back to you again and again!

My 7 month old LOVES this book. The pictures are beautiful and the words are lyrical. They really keep him captivated!

This is a favorite of my daughter's! When we sit to read, it is one she reaches for again & again! The rhyme makes the book a joy to read & my daughter gets into the "beat"! Now that her vocabularly is expanding (2 yrs old) she loves to "read" the book herself, exclaiming in excited tones the "boom, boom, bang" clatter of pans! A "must-have for a toddlers library, you won't be sorry about this purchase!

This book can be read very quickly for the impatient baby, or savored for the older toddler. The pictures are cute, and the main adult in the story is the father. My toddler liked the presence of the dog and cat. She enjoyed the book since she was 8 months old. It is not one of her favorites now at 2 1/2 but we still read it occasionally since it only takes about 2 minutes to get through. The rhythm and rhyme flow well.

This would make a great baby gift!

Jennifer Clauson

We just received this book as a gift a few days ago and my 2-year old son has asked Mommy to read it no fewer than twenty times already! The sing-song rhyme pattern is lots of fun, somewhat similar to Boynton in Barnyard Dance, another of our favorites. We get loud and crazy when we read this one! The illustrations are lovely and provide lots of scope for discussion and I Spy games. This is a terrific book and I would be surprised if your child didn't enjoy it tremendously!

Let's face it...sooner or later we all have something to sell in business and life, whether it's to help launch a new business, re-energize an existing one or to sell an idea. Elisa's book helps you do it all with great examples, easy-to-digest advice, and lots of passion! You'll want to keep this handy reference around whenever you feel stuck and in need of a fresh perspective on your next sales endeavor.

A key to success is to create a message that inspires others to help you succeed. Elisa explains how to share this message with others so you can achieve more. Her clear, insightful secrets show us how to use the resources we have to attract attention to our goals.

I am a highly trained engineer for the first time selling my services as a consultant. With The Break Through The Noise tools, I crafted my message not in terms of engineering-ese, but in terms of actions and experiences my customers would get. As a result, CEOs of major companies (e.g. revenues more than $50M) replied to my email solicitations and fowarded my messages to their staff.

As the Sales and Marketing executive for a small engineering company, I was having trouble converting some of our more effective Marketing efforts into specific Sales opportunities. I was successfully getting myself into professional and social situations where Prospects abounded, but competitors abounded there as well. Because I wasn't able to "Break Through the Noise" typical in those environments, I often couldn't generate enough interest on a Prospect's part for him or here to seriously consider us for a major project.

Then I read "Break Through the Noise," a tight, applicable-to-all-industries, tip & technique-packed instruction manual on how to connect with even the most reticent or distracted of Prospects. (And few Prospects are as reticent or distracted as our target customer, the middle-management engineer!).

Read this book, and you'll never engage in "hand-to-hand" Marketing the same way again.

Elisa Southard and her great book: Break Through the Noise helped me to succinctly articulate what it is I do. So many words, so many ideas, so much noise -- she helped me wade through the muck to find not only one pearl, but an entire strand, all the while keeping those I want to reach in mind.

I am a party consultant by trade with several large accounts, and this book has provided some fantastic new activities. It is difficult to think of new games and concepts when you have been in the business for a while, so it helps to have an outsider's ideas. The psychic and seance activities are unbelievably innovative! We have modified some of the activities to tone them down for corporate accounts, but the concepts are still very strong and easily adaptable. Considering my hourly charges, this book was a bargain.

I got tired of bikini contests, but it's really difficult to constantly think of new and fun things to do with people. So I did some homework and --tadah!-- I found this crazy book! In the past 4 months, I have worked non-stop and have enjoyed quite a success, due in part to inspiration and general kooky behavior described in this book! I now own TWO copies of "Make Some Noise", one which I carry with me to all gigs, and one that I leave at the club, and they're both well loved and dog eared. This book has been a source of ideas for mayhem and merriness for me, and I would like to keep on keeping on! I am anxiously awaiting the sequel... HIGHLY recommend this fun book to anyone in the entertainment business, whether you're a DJ, band, bar manager, or party planner. You won't be disappointed!

I have read this book, cover to cover, and continually use it as a reference guide to help me increase my club business in West Chester, PA. I would recommend this book to anyone, who wants to be successful in the club business.

I picked up this book a few months ago for some party game ideas to use at my DJ events. I have to tell you I've had things spilled on it, the pages are ratty, the cover is now torn, but I make sure I've always got it with me because I've used this book countless times. Some of these contests are hilarious. I've generated many referral sales and picked up a few nights at a local nightclub as a result of the chaos that the things in this book have caused! Make Some Noise is an invaluable resource for DJs and bars. Also recommend How To Be A DJ by same author - even more awesome marketing tips!

Forget about bikini contests, banana eating contests and all that silly stuff everyone else has been doing the past 10 years. It's no wonder the club business is suffering - it's been incredibly BORING! "Make Some Noise" finally brings some new and sometimes pretty wild contests and promotions to light. I run a mid-sized bar in the Philadelphia suburbs, and this book has been a big part of helping build some really fun nights. We're about to try "Midget Wrestling", and my advance ticket sales have been better than any band I've had here in years. "Barbie Girl" was a total scream! And the local police got involved with "The Sobriety Olympics", which they thought was a great idea to teach people how too much alcohol can impair your judgment. We've even had people go out to their cars, remove their spare tires for a prize! Most of these ideas are sooo out of the box that they're just perfect for this industry. I can't say enough good things about the insight provided by Make Some Noise. Definitely recommended reading for anyone looking for fun stuff to do. Two thumbs up; three if I had another!